Bearing my soul
Photography, for me, is about capturing what is felt. In the hospitality industry, particularly in Africa's most remote and beautiful locations, there exists an alchemy between place and purpose that transcends the visual.
When I work with safari companies, lodges and travel brands, I'm more than just documenting their facilities or services. I'm uncovering the soul of their mission: the way morning light filters through a lodge's architecture, the quiet anticipation before a game drive, the artistry of a chef preparing local cuisine with ingredients sourced from the land.
Each assignment becomes an exploration of narrative—how does this place make people feel? What stories do the walls hold? How does the landscape shape the experience? These are the questions that guide my lens and inform every frame.
The result is imagery that doesn't just showcase—it invites. It doesn't just inform—it inspires. Because in the end, the most powerful marketing tool any hospitality brand can have is an authentic story, beautifully told.
BOOK: A Taste of Tanzania
A Taste of Tanzania is a high-end coffee table book spanning 355 pages, filled with spectacular photography, captivating stories, and flavorful recipes. Chef Axel Janssens and photographer Wim Demessemaekers embark on an extraordinary journey through Tanzania, seeking hidden gems and unforgettable moments. Their adventures are beautifully narrated by their friend Stephen Walckiers, who enriches the collection with personal memories and thoughtful reflections.
This book is a tribute to the nature, wildlife, and magic of Tanzania – from the vast plains of the Serengeti to hidden treasures like Ruaha. With over 250 breathtaking photographs, a luxurious linen cover, and hand-bound craftsmanship, A Taste of Tanzania invites you to dream, taste, and wonder at the beauty of East Africa.