Every picture tells a story

Photography has the ability to carry people elsewhere. To place them inside an experience, close to the land, the wildlife and the atmosphere that defines a place. My work focuses on translating lived moments into visual stories that feel immersive and present, allowing viewers to sense what it is like to be there. Over the years, this has taken me across Africa, working with lodges, safari companies and local communities. What you see here is a selection of visual narratives shaped by place, rhythm and human connection.

Brand Storytelling Wim Demessemaekers Brand Storytelling Wim Demessemaekers

Twiga beer

Made by Tanzania

Made by Tanzania

Twiga Beer is brewed with an eye for quality and a respect for process. Drawing on pure mountain water and carefully selected ingredients, each beer reflects a commitment to craft rooted in Tanzanian soil. At the brewery and taproom in Arusha, beer becomes a shared experience. Conversations flow easily, glasses are raised, and new traditions take shape.

Twiga pours a story of community, patience and pride into every glass.

twigabrewery.com

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Machare Coffee Lodge

From Soil to Cup

From Soil to Cup

At Machare Coffee Lodge, life unfolds among coffee trees on the fertile slopes of Kilimanjaro. Mornings begin with mist lifting slowly from the estate, carrying the scent of blossoms and freshly roasted beans. Cottages sit within the plantation, offering views over cultivated hills and distant peaks. Guests are invited into the rhythm of the farm, tracing coffee’s journey from soil to cup through hands, time and care.

Machare offers a sense of calm rooted in cultivation, flavour and place.

macharecoffee.com

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A Taste of Tanzania

Untold Publishing

Untold Publishing

What’s in a taste? A taste can be exquisite, unexpected, mixed, spiced, simple, honest, dark, light, complex, raw, ... Depending on a subtle interaction of touch, sight, smell and the experience of the known and unknown in your life. Putting a taste into words is difficult.

Capturing it on camera even more so... Yet, this book is the result of a bold project aimed at giving people a taste of one country in particular: Tanzania. A 355 page coffee table book full of stunning photographs, compelling stories and delicious recipes. A catalogue of my wanderings through this magnificent country together with my best friend and chef, Axel Janssens. And the result of our relentless search for beauty, meaning and adventure. A quest that has never ended to this day. 

www.atasteoftanzania.com

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Nale Moru

Safaris That Become Stories

Safaris That Become Stories

To travel with Nale Moru is to enter Africa with attention and intent. Each journey unfolds at a pace dictated by landscape, light and life itself. From the open plains of the Serengeti to forested highlands and remote valleys, every route is shaped by deep knowledge of place and a profound respect for its rhythms.

Details linger long after the journey ends. A lioness crossing the road at dawn. A guide who reads the land as fluently as a book. The stillness of evening settling over camp while the horizon glows its final colours.

Nale Moru crafts safaris that stay with you, because they are grounded in story, presence and connection.

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Cultural & Culinary, Brand Storytelling Wim Demessemaekers Cultural & Culinary, Brand Storytelling Wim Demessemaekers

Feel the glow

Kimemo coffee farm

Kimemo Coffee Farm

A short drive away from Arusha in Tanzania lies a coffee farm renowned for its unique brand of deep, rich and delicious washed Arabica. Run by the Bannister family, the Kimemo Coffee Farm is built upon a beautiful philosophy of love and care. For their product, for the earth that produces it and the people who cultivate it. And I am truly convinced that is what makes every sip an experience in itself.

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The Flying Chef

Axel Janssens

Axel Janssens

Meeting Chef Axel Janssens was a coincidence. Our friendship wasn’t. We are both attracted by the unknown, and triggered by a common sense of exploration. He would soon become my partner in crime, my fellow adventurer, my guide, and eventually my best friend. Axel is a Belgian chef who landed in Tanzania around 2005 when he joined his cousin Dirk, who was running Onsea House in Arusha.

Axel’s culinary talent transformed this small family guesthouse into a local hotspot and ultimately, a luxury resort. And so Axel’s gastronomic name and fame was made and he soon became one of the most sought-after chefs in Tanzania, flying around the country and even to neighbouring Kenya, bringing his enchanting cuisine to the most exotic locations and earning himself the nickname, “The Flying Chef”. Axel’s enthusiasm for Tanzania was contagious, and the passion we came to share for this ruggedly beautiful place eventually inspired the book we created together: “A Taste of Tanzania”.

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Brand Storytelling, Cultural & Culinary Wim Demessemaekers Brand Storytelling, Cultural & Culinary Wim Demessemaekers

The sorcerer’s apprentice

Jobportunity

Jobportunity

What a fiery character and passionate soul is Chef Baracca! The young man whose passion for cooking is perhaps unmatched anywhere. And while his kitchen at Onsea House may be a far cry from the streets of Arusha where he grew up, it is no less authentic. He passed up what would undoubtedly have been a successful international career in favour of staying and joining his long-time teacher, mentor and friend, Axel.

Just one of many success stories to come out of the non-profit initiative, Jobportunity with whom Axel has devoted much of his life and virtually all of his culinary wizardry to helping underprivileged kids. A heart-warming story to challenge the soul-warming food this dynamic duo dish up every night.

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Brand Storytelling, Cultural & Culinary Wim Demessemaekers Brand Storytelling, Cultural & Culinary Wim Demessemaekers

Posh Spice

Vanilla

Vanilla

Sure, I had used pepper, vanilla and other spices before landing on Zanzibar. But it was only by witnessing their cultivation first hand that I could fully appreciate what a labour of love they are. The arduous process of cultivating vanilla, the queen of spices, touched me the most, given the royal treatment and even pollinated by hand with true patience and precision. Talk about posh spice!

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Brand Storytelling, Cultural & Culinary Wim Demessemaekers Brand Storytelling, Cultural & Culinary Wim Demessemaekers

Small is beautiful

1001 Organic

1001 Organic

1001 Organic is a social enterprise dedicated to sustainable cultivation of the preservation of traditional varieties of premium organic spices. By reviving more natural, small-scale production techniques, they not only produce a superior product but ensure the long-term sustainability of the industry to which they have devoted their lives. And you can taste the difference – and experience the unique story behind every one – at Tanzania’s very first concept store, the 1001 Organic Spicery in Stonetown. 

https://1001organic.com/

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Cultural & Culinary, Brand Storytelling Wim Demessemaekers Cultural & Culinary, Brand Storytelling Wim Demessemaekers

Fiery Passion

Mgeni Mzima

Mgeni Mzima

Meet Mgeni Mzima. Passionate about cooking from a young age, his determination to become a chef led to various stints in some of the world’s most esteemed kitchens. But it is back home as Tulia Zanzibar’s executive chef that he feels most at home.

You can taste it in the more than 400 fragrant flowers and plants he grows in his garden. And you can taste it in his exquisite dishes, like this vegan ceviche with passionfruit dressing that was almost too pretty to eat. Almost. 

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